WP AI STACK / GUIDE

Write titles and descriptions people can choose

Search snippets are compact promises, not containers for every keyword.

Lead with the page

Name the real service, product, or answer early. Save the brand for the end unless people search for it directly.

Earn the click

Use the description to add a specific benefit, audience, location, proof point, or next step that the title cannot carry.

Keep every page distinct

Repeated templates hide the difference between pages. Use a shared structure, but draw the meaning from each page itself. Read the result aloud: it should sound like a clear choice, not a bag of keywords.